Marketing and Integration – How to Make It Work?

These two departments are fundamental for any business if they’re in a working group that deals with it, so everything can have a correct management and works well both internally and externally in the Company.

It’s very important to apply the integration in all the businesses because, in this way you will not only generate advantages for your own brand, you will also be applying the inclusion and guaranteeing the right to work to people who have fewer opportunities:


5 - Marketing and Integration - How to Make It Work?
Inclusion is the action of including; especially in this issue, the inclusion of people with disabilities should apply not only in the areas of work but also in advertising and any other related to marketing.

It’s scientifically proven that people with disabilities don’t get a lot of publicity because they generate some “discomfort” in the public, which has been fueled by the irregularity of this type of inclusion, causing surprise instead of joy to incorporate people with special conditions on something.

Communication Channel

You can also create a group of jobs in human resources that address the deficiencies or needs of people with disabilities and return short-term objectives to the evaluation of some activities, conditions or general accessibility within the company for this community of workers.


You must also demonstrate a sincere commitment to this type of inclusion campaign, you can also do it partnering with some organizations of people with disabilities and working together.

Showing a humanitarian commitment not only for your company but for it to be a measure that applies to all companies and thus helping to increase employment opportunities for these people.

Think Big

Being a company that can achieve a major change in your locality, it’s important that you think big, that’s to say in general so as to take advantage of areas that many entrepreneurs haven’t risked having the security of having only staff trained in all forms.

Applying policies in favor of work disability doesn’t mean that you stop producing what you normally do or generate less than you perceived. It can even generate a totally opposite impact as people will realize that the company is still competitive and cares to reach out to all people.

To take advantage of the multimillion-dollar disability market, your company must remain competitive and keep its business focus relevant to people with disabilities and their allies. Ensure that new product ideas and marketing efforts reflect universal design to ensure equitable access and full participation of the community with disabilities.


6 - Marketing and Integration - How to Make It Work?
Your company must publicly demonstrate support to the disabled community especially, and like that everyone feels integrated with any project. All of this must also be done through different activities, meetings, planning and many more.

You can also organize job fairs for people with disabilities who have some experience or preparation for some position.

It’s very important that many companies apply this type of policy to achieve a very important change in society as much to learn to integrate any type of people regardless not only their physical condition but also themes like sex, religion or anything that defines them as human beings, because we all have the right to do what we love.

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