4 Tricky Advertising Techniques to Promote Companies

There are many commercials that you can and consider fun, attractive or just call your attention, so you want to buy what they’re trying to sell. That happens because there are some commercials where use psychological strategies to sell you, and here we explain it to you some of them:

The Illusion Of Scarcity

Many sellers have a tactic where they first put a specific price, and weeks later they announce that there is a discount on all items, but when you go to see they have the same price or a little more expensive than they had the first time and you think that It really is more economical. That’s the illusion of scarcity.


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This is a tactic that applies when a person gives something if the other person does the same. For example, in a restaurant, if they give you a dessert or a specific dish, that person will give a higher tip than you expected to give.

Aversion To Loss

Experts have proven that this tactic particularly tempts people when they have something to lose, but by winning the same thing they had, they may not be interested.

That’s why they have this method of giving away the samples of certain things like perfumes, creams, makeup and much more, because customers like to receive things without losing something in particular, in this case, money, in order to attract them to the brand and relate to it so much that they end up acquiring the products on their own.

Priming Effect

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The priming effect is when the implicit memory is influenced by exposure to something in particular and that generates a positive stimulus in its response.

An example of this is when we see a commercial of McDonald’s and think it’s yummy, which we will not think when you see one about shoes or purses and more. There are some commercials that generate that kind of stimulus in people.

These tricks have been discovered by marketers who specialize in this area, and various of them have spoken of this type of psychologic that some people exercise in commercials, which they don’t agree because the buyer is being deceived.

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